They Have to Buy You First.
The field-tested playbook for solar reps who are done pitching features and ready to become the person customers trust — and buy from.
Get the BookInstant PDF download · No fluff, all field-tested
What's Inside
Most solar reps lead with panels, savings, and incentives. The top 1% lead with trust. This book shows you how.
A sales framework where the customer feels heard and protected — not pitched. They close themselves because they trust you.
Master the consultative approach — the right questions at the right time that turn skeptics into buyers without ever "selling."
Real scripts, real objection handlers, and the exact mindset shifts that separate top D2D closers from everyone else.
Why homeowners say yes — and why they really say no. Understand the decision behind the decision.
Build a personal system that turns first-touch conversations into booked appointments and closed deals — predictably.
Every strategy in this book was built on the doors, in the living room, and at the kitchen table. Not in a classroom.
Is This For You?
If you're in solar — or any home services sales role — and you're tired of feeling like "just another rep," this book was built for you.
About the Author
Read Before You Buy
I want to tell you about a farm in Ohio. This wasn't my first year. This was two years ago.
I've been doing this long enough to have trained the reps who trained other reps. I've closed deals in four states, built a remote org that became the top dealer in its market, and written the book you're currently holding. And I still drove away from a working farm in Ohio with an 18-kilowatt hole in my day because I got comfortable.
The homeowner was an older gentleman. Big property, working farm, power bill that made your eyes water. Everything lined up. Good guy, easy conversation — we spent almost three hours together talking through it. The numbers made sense. The product was right for him. By hour two I was already doing the math in my head.
Then he said no.
Not "let me think about it." Not "I need to run it by someone." Just no.
I didn't handle it well. I stood there confused, probably said something I shouldn't have, and did the walk of shame back to my car.
It took me the drive to the next street to figure out what happened. I had assumed the deal was done. Somewhere in that second hour, when I stopped being curious about him and started being certain about the outcome, I skipped the steps. I never walked him through the actual decision. Never slowed down to explain what he was signing, what it meant for his property, what happened if something went wrong. I got comfortable. He
This is one page. There are 99 more.
Get Your Copy
Every door you knock without this system is a deal you're leaving on the table. One missed close costs you $3,000–$8,000 in commission. This book pays for itself the first time you use it.
Every rep who reads this will never pitch the same way again. The question is whether you're the one who reads it — or the one competing against someone who did.
1-on-1 sales coaching: $500+/session
One-time purchase · Instant PDF download · Lifetime access
Buy Now — Instant DownloadRead it. Use it on your next door. If the Protector Method doesn't change how homeowners respond to you, email aryen@woodconsultingllc.net for a full refund. No questions, no hassle.
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